MODERN SWIMWEAR WITH A SPLASH OF NOSTALGIA, DESIGNED FOR LIVING YOUR BEST LIFE.

CLEAN LINES AND TAN LINES

At OOKIOH, we believe that what you wear in the water should be a reflection of how you dress on land. Because 90% of women don’t do stilettos by the pool, we created a line of swimwear that makes you feel like you... only waterproof. With a modern design, a splash of ‘80s nostalgia, and California ease, OOKIOH is beautifully-made for all bodies and bodies of water.

PLAY, LEISURE, AND ESCAPE

OOKIOH is a play on the Japanese word Ukiyo—the pleasure-seeking lifestyle of the Edo Japan period, and the famous Ukiyo-e woodblock prints that emerged from it. Literally translating to “the floating world,” the Ukiyo-e genre depicts scenes of travel, landscape, and female beauty, celebrating living in the moment and escaping the bothers of life.

THE NEXT BEST THING TO VACATION DAYS

Because shopping for swimwear should be as fun and freeing as swimming, our direct-to-consumer approach allows you to grab one in every color, without retail markups or egregiously-lit fitting rooms. Made from luxurious, recycled Italian fabrics, we’re bringing the Tuscan villa vibes straight to your backyard. And, with free shipping and returns, changing your mind is easier than changing your flight.